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70% of success is reaching the right people...
Marketing studies have shown that 70% of the success of advertising comes from making sure the right people see your advertisement. The offer - what gets the customer to act - contributes to 20% of the ad’s success, while only 10% is attributable to the look of the advert. Your Hot Spot Marketing pack will reveal exactly where the right people are for your business, giving you the key to 70% of the success in your future marketing.
How does it work?
Hot Spot marketing uses a combination of advanced geo-demographic mapping, ABS Census data and the customer list of your business, to produce maps that reveal exactly where to focus your marketing effort for greatest sales results.
It presents this invaluable information in a series of full colour maps, showing customer concentrations and familiar landmarks such as postcodes, suburbs, and main roads.
It presents this invaluable information in a series of full colour maps, showing customer concentrations and familiar landmarks such as postcodes, suburbs, and main roads.
